Off-Page SEO Optimization for 2017

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Off Page SEO

The quest for a better ranking in SERP pages starts with the internal structure of a website. In other words, On page SEO plays a more significant role but that doesn’t mean Off Page optimization has no importance. The on-page SEO techniques help in getting visibility in search engines, while the off-page SEO techniques are helpful in uplifting your website position in SERP. In this article, I will be discussing some shrewd Off-page tactics important for 2017. These strategies will assist you in gaining quality backlinks for your website, which eventually will highlight your website over those websites that have fewer backlinks. Before we head to those strategies, let’s have a glance on Off page as well as On-page SEO.

On-Page SEO

This method of SEO refers to modifying internal aspects of a website such as description, title, content, keyword stuffing, image, internal linking, etc. that have an effect on Website listing in the search result of search engines.

Off-Page SEO

Off-page SEO optimization can be the ways to gain more visibility and making the website popular on the internet. It can be associated with the practices for improving rankings apart from modifying the website. There are countless such tactics but some of the key tactics that I personally opt and recommend in this new era of 2017 are as follows.

follow these Off Page Seo Factors to Rank your Site

Social media Engagement

Social media is new vogue. Nowadays, it is also a key aspect of Off-page SEO. By engaging with people across various social media platforms, one can get the website popular. Obviously, a big social media presence will bring you more backlinks, improve rankings and subsequently enlarges your business.

Social Bookmarking sites

This method of uplifting SERP of your website is still effective. As the contents are consistently updated in Social Bookmarking sites, hence search engine bots visit them regularly. You can do social media bookmarking on websites such as Delicious, Digg, Stumbleupon, etc. to get some search engines coverage.

Forum commenting

There are lots of forums out there for almost every specific subject. You have to determine the relevant subject forum of your website and take part in them actively. Reply to the threads, give your suggestions to queries and smartly use Do-follow forums.


You might have heard of it or even you might be a blogger for a long time. It is a very powerful method for marketing your website online. You can start a blog of your own in which you can post unique and high-quality contents. In that blog, posts your website links in contents as well as in comments. Eventually, search engines will crawl on your blog and after finding the backlinks of your websites they will improve its ranking

Article submission

You can write a unique and high-quality article contacting backlinks and submit them on a high PR article submission directory. Though it is a slower method but a reliable one. Some of the article submission directory for submitting articles are an emag portal, the free library, etc.

Questions and answers

Question and answers websites such as Yahoo answers, Quora, etc. are very popular these days. Interestingly, you can also utilize them as an effective SEO tool. For this, you have to answer the questions precisely and clearly related to your business. At the end of answers don’t forget to give the links to your website.

Search Engine & Directory Submissions

Even though search engines are very much improved these days and can fetch your website even with a single backlink, but it is better to submit your website manually to various search engines. It’s very easy to submit your website and don’t require any technicalities. All you have to do is fill up a form, verify your email id and the search engine will add your website to its directory.

Photo Sharing

Nowadays, people consume images based contents more than text-based plain content. You can share images on various image sharing platforms such as Photobucket, Instagram, etc. especially if you run e-commerce websites. Don’t forget to add relevant titles to them. Also, add URL and optimize them for the web.

Video Marketing

You can make interesting videos related to your business and submit them on popular websites such as YouTube, Vimeo, etc. Don’t forget to give a suitable title description, tags, and reference links.

A properly done Off-page SEO optimization can dramatically improve your website in SERP. The above methods I believe are the essential Off-page SEO optimization methods in 2017. However, if I’ve missed any important point then don’t hesitate to share it in the comment box.

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